Clappa Privacy Policy

Effective date: 2025-07-01

We at Clappa value your privacy. This Privacy Policy explains how we collect, use, and protect your data when you use our website and analytics platform.

1. Who We Are

Clappa is operated by Turtleneck AB, a Swedish company focused on privacy-friendly analytics and growth tools. If you have any questions, contact us at: hello@clappa.ai

2. What We Collect

On clappa.ai (our own website):

• IP address (for security and fraud prevention)
• Cookies (only if you consent)
• Email address (if you sign up)
• Messages (if you contact us)

On sites using Clappa analytics:

• Anonymous browser fingerprint (randomized hash)
• Pageviews, traffic source, UTM parameters
• Session duration, clicks, funnel events

We do not collect:

• Names, emails, phone numbers of your site visitors
• Exact IP addresses
• Device IDs or GPS location
• Any personally identifiable information (PII)

3. How We Use Your Data

• To deliver analytics and growth insights
• To improve our product and services
• To communicate with you (e.g. support, updates)
• To fulfill legal or security obligations

We do not sell or share your data with third parties for advertising or profiling.

4. Cookies & Consent

Clappa uses cookies only when consent is given. Our default analytics script blocks all data collection until the user has approved tracking via your cookie banner.

If you use Clappa's built-in cookie banner, it ensures compliance with GDPR and ePrivacy regulations.

5. Data Storage & Security

All data is stored securely within the EU. We follow industry best practices for encryption and data protection.

We retain data for as long as your account is active or as required by law. You can request data deletion at any time by contacting us.

6. Your Rights (GDPR)

If you are based in the EU, you have the right to:

• Access your data
• Correct inaccurate data
• Request deletion (“Right to be forgotten”)
• Withdraw consent
• File a complaint with your local data protection authority

To exercise these rights, contact us at hello@clappa.ai

7. Subprocessors

We use a few trusted partners to run our service:

• Stripe - billing and subscription handling
• OpenAI - powering Clappa's AI assistant (no visitor data shared)
• Amazon Web Services - hosting and infrastructure

All subprocessors are GDPR-compliant and located within the EU or under valid data transfer frameworks.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll update the date at the top of this page and notify you if the changes are significant.

9. Questions?

Email us at hello@clappa.ai - we're happy to help.