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Now in private beta — free for early users

Clappa is Your Growth Copilot

Clappa finds where visitors drop off - and suggests ways to improve. No digging, no guessing. Just clarity.

Visitors & Conversions

Key Stats

Sessions
3 812
Conversions
87
Conv. Rate
2,28%
Top Source
Google

Why do winners choose Clappa?

Running a website is tough. Running it without knowing what's working (and what's not)? Brutal.

Do you know where most of your visitors drop off? Which paths your best-converting users take? Which products get traffic but don't sell?

We built Clappa because we got tired of guessing.

Clappa watches how visitors move through your site, finds patterns, and and suggests what might be broken, what's working, and where growth opportunities may lie. No digging. No guessing. Just clarity.

Insights that respect your users.

Privacy-first. Always.

We built Clappa with privacy in mind from day one. That means no tracking, no cookies, no fingerprinting - until your visitor says “yes.”

Clappa works out of the box with all major cookie consent platforms, and if you don't have one, we've got you covered. Our built-in banner is included and ready to go - no setup required.

We take GDPR and user privacy seriously - not just because we have to, but because it's the right thing to do.

Privacy first
Built by a founder, for founders

Hi, I'm Chrille - founder of Clappa.

After 18 years of building tech for e-commerce brands, I got tired of staring at dashboards, guessing why traffic dropped or signups stalled. Nothing gave me the full picture - just charts and noise.

So I built Clappa. This is the tool I always wished I had - something that tells you what's wrong and how to fix it, in plain text.

Whether it's a high bounce rate on your pricing page or a drop-off after your signup button - Clappa spots it, explains it, and helps you grow without the guesswork.

If that sounds useful, I'd love for you to try it and help shape what it becomes.

  • Battle-tested on real traffic from live SaaS and e-commerce sites
  • Now opening it up to a small group of early users

Frequently Asked Questions

1. What exactly does Clappa do?
Clappa is your AI growth copilot. It tracks how visitors behave on your site, finds what's hurting your conversions, and tells you exactly what to fix. You can ask Clappa questions and get clear answers - sometimes with a chart, always with context. No dashboards. Just growth.
2. How is Clappa different from Google Analytics or other tools?
Clappa doesn't expect you to figure things out yourself. It proactively analyzes your data, flags issues, and suggests fixes - without endless filters or dashboards. You just get insights you can act on.
3. Do I need to set anything up to get insights?
Just two things:
1. Drop our script on your site
2. Tell us what your goal pages are (so we can detect conversions).

After that, Clappa starts tracking traffic, funnels, clicks, and UTM data automatically.
4. Will Clappa slow down my site or impact performance?
Nope. Clappa's script is tiny, loads asynchronously, and won't block or delay anything on your site. It stays out of your way - but catches everything that matters.
5. What kind of insights will I get?
Clappa gives you weekly growth tips based on your actual traffic. Things like:
  • “Visitors from Google Ads convert 2x worse than organic - try updating the landing page.”
  • “Bounce rate on /features is 77% - consider rewriting the headline.”
  • “Returning users convert 3x better - it's time to retarget them.”
  • “Hidden funnel: users who visit /pricing → /faq → /demo convert 5x better.”
Clappa doesn't just show the problem - it explains what's happening and how to fix it.
6. Can I ask Clappa custom questions?
Yes - and it's one of the best parts. You can chat with Clappa and ask things like: “How are conversions looking this week?” or “Which traffic source drives the most returning users?” Clappa gives clear, actionable answers - and includes charts when needed to back it up.
7. Will Clappa work on single-page apps or custom-built sites?
Clappa works great on custom-built sites - but not on SPAs (single-page apps) yet. If you're using server-side rendering or traditional page loads, you're good to go.
8. Who is Clappa for?
Clappa is built for founders, marketers, and teams who care about growth - but don't want to live in dashboards. If you want to understand what's working (and what's not) without digging for hours - Clappa's for you.

Early access. Free for now.

Clappa is free right now for early users while we shape the product together.

Access is limited to a small group - once spots are gone, you'll have to wait for the public launch.

When paid plans roll out, you'll get early notice and a generous deal for being part of the founding wave.